BIG is proud to be the new uniform provider for Dairy Queen Operator’s Cooperative. BIG is honored to partner with such a strong brand identity as Dairy Queen. With 4,000+ locations, Business Impact Group worked with DQOA to provide a uniform offering unlike any that had previously been available to them. The focal piece of the program is a 100% polyester polo shirt that introduces a fresh, new look into DQ stores. By incorporating this piece into their program, DQ employees now have a garment that doesn’t fade or wrinkle and is able to stand up to the daily requirements of a DQ employee.
Implementation of the new uniform program began in March 2010. BIG and DQOA will continue to work together to maintain the strength of the Dairy Queen brand while working with the franchisee owners to provide high quality uniform pieces that deliver exceptional value.