Indian Motorcycle® Owner’s Kit


Polaris® wanted to welcome new bike owners to the Indian® family by sending a personalized and custom gift. This not only allowed Polaris the ability to say thank you, but also gave them another opportunity to reach out and touch their customer. BIG was asked to create a highly personalized kit that would relate to the customer and be ready to ship within a 90 day window.


To commemorate the purchase of America’s first motorcycle, we created a five-piece personalized Owner’s Kit to welcome customers to the Indian Motorcycle® family.

  • Welcome letter
  • Personalized certificate of ownership
    • Name, bike number and VIN number
  • Custom Indian Motorcycle Tank Stone Desk Clock
    • Color matches the owners motorcycle; red, black or blue
  • Indian Motorcycle® owner patch
  • Personalized VIP roadside assistance card
    • Name, bike number and VIN number


The kits have been a smashing success with the new owners, who have lit up Indian Motorcycle’s Facebook page and blogs with praise for both the quality of the kits and the company itself. Chief among the praise was how appreciated customers felt by Polaris, versus their competitors.


Large Church Pledge Campaign


This Twin Cities church (the 16th largest church in the USA) has six campuses and 18,000 parishioners. This campaign involved asking parishioners to renew their pledge for the New Year. As a reward for responding, each congregant received a branded T-shirt in their size. The most important aspect of this mailing was the “mission critical” matching of three variable data inserts, all with the same parishioner’s data.


Using a mailing list from the church with parishioner data and past contributions, we created a mailing that included:

  • Personalized letter from the pastor and a printed brochure
  • Parishioner specific data pledge card and return envelope

A second mailing was prepared for all parishioners that responded to the pledge campaign. This mailing entailed:

  • Printed T-shirt box with a branded T-shirt
  • A personalized thank you label placed on the inside cover of the box