Business Impact Group (BIG) President and CEO Paul Taunton was one of the four panelists chosen to attend the 2017 Upper Midwest Association of Promotional Professionals (UMAPP) Fire and Ice Show. Taunton was alongside other industry leaders; Chuck Fandos (CEO of Brand Addition), CJ Schmidt (President of HIT promotional products), and William Smith Jr. (Owner and president of Brown & Bigelow and Hotline Calendars).

The event took place on Tuesday, March 7th at the Canterbury Park Expo Center in Shakopee, Minnesota. The morning panel discussion was led by the CEO and President of the Promotional Products Association International (PPAI), Paul Bellantone. Each of the panelists were asked questions regarding their experiences, perceptions and business strategies, representing supplier, distributor and business services membership categories.

“I was honored to be part of the panelist to kick off our industry regional show. The business climate is changing by the day for corporate America. Staying on the leading edge of that change is critical. It starts with continually bringing fresh innovative solutions to our clients. Strategic solutions that will assist in further elevating their brand both internally amongst their employees and externally with their target audience.” Stated President & CEO of BIG, Paul Taunton.