Cargill was looking for a creative way to connect with their top prospects and drive them to their trade show booth during a conference.
BIG produced a customized direct mail piece that held the top to a Yeti Tumbler as well as a story to encourage the prospect to visit the Cargill trade show booth that was not as visible as in years past. Cargill mailed 100 of their top prospects the direct mail piece showcasing the new location of their booth and allowing prospects to collect the Yeti Tumbler to complete the set. 99 prospects out of 100 did visit Cargill’s booth. There was one prospect not able to attend the conference that day.