Designing a Better Medical Demo Experience for Abbott
The Challenge
- Component Security: Designing a secure enclosure that kept sensitive IPG components firmly in place while allowing for easy removal during demonstrations.
- Functional Utility: Incorporating reusable elements for doctors to utilize repeatedly during consultations.
- Brand Elevation: Delivering a premium aesthetic that strongly reinforced overall brand credibility.
The Solution
BIG created a demo kit for Abbott that combined a premium look with practical functionality. The kit featured a secure locking mechanism to hold the IPGs in place and a dry erase surface that allowed doctors to easily write and erase notes during patient consultations.
Project Timeline
8 Weeks Start to Finish
Impact
total demo kits produced
unique kit versions delivered
The Result
BIG delivered a professional, easy to use demonstration tool that enhanced doctor patient conversations and helped simplify complex treatment discussions. The premium design reinforced Abbott’s commitment to innovation and quality, while the intuitive functionality gave clinicians a more effective way to educate and engage patients.
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