Driven by impact. Guided by Purpose.
At Business Impact Group, we believe every interaction is an opportunity to strengthen relationships, reinforce culture, and bring brands to life. We help organizations transform everyday touchpoints into connected brand experiences that create meaningful impact.
We envision a business landscape where organizations can scale rapidly without sacrificing consistency, operational excellence, or the emotional connection they share with their audiences.
We Make Cool Sh!T
Our Story
Since 2003, BIG has partnered with some of the world’s most recognizable OEMs, consumer brands, restaurant groups, and enterprise organizations to solve complex operational and brand challenges at scale.
What began as a company focused on branded merchandise and fulfillment has evolved into an integrated ecosystem spanning brand management, engagement solutions, print, kitting, fulfillment, and global distribution.
Through changing markets, evolving technologies, and growing client expectations, our mission has remained the same: helping organizations create more consistent, meaningful experiences for the people who matter most.
Our values
Lead with Curiosity, Not Assumptions
We seek to understand before we prescribe. We ask questions, challenge assumptions, and listen first.
Build Trust Through Transparency
We communicate openly, set realistic expectations, and address challenges early.
Own Outcomes, Not Activities
We measure success by impact, not effort. Results matter.
Tell the Story
We help clients understand what’s possible, what’s working, and where to go next.
Create Repeatability
If something works once, we ask how it can work again. Great processes create scalable success.
Everybody In for Everybody
The best solutions come from collaboration. We succeed together or fail together.
The People Behind the OUtcomes
Our team brings together specialists across creative, sourcing, fulfillment, engagement, logistics, technology, and customer experience. We work as a true extension of our clients’ teams, combining strategic insight with operational expertise to help brands execute consistently and scale with confidence.
Peter Vos
CFO
Elsa Haines
VP of Operations
Cassie Bormann
Sr. Sales Operations Manager - Engagement
Jenny Haller
Sr. Sales Operations Manager - Brand & Print Management
Jaci Reinke
Sales Operations Manager - Brand Management
DeNae Schulz
Sales Operations Manager - Brand Management
Phil Robbin
IT Manager
Jenna Griffith
HR Manager
Make Work Matter
Join our team
Join a collaborative team that values integrity, invests in your growth, and gives you the opportunity to do meaningful work.
Giving Back
Making a difference
At BIG, whether local, national, or global, we believe people matter. From supporting our employees through the BIG HEART program to giving back to the communities we serve, we are committed to helping people when it matters most.
The BIG HEART program is an internal support initiative funded by the company and shaped by our team. Employees can nominate themselves or be anonymously nominated by peers or managers to receive support during difficult times. Whether it’s helping cover unexpected repairs, bills, meals, gas money, or other everyday needs, the goal is simple: make life a little easier when someone needs it most.
As a team, we also come together to support causes, organizations, and people in need both within our communities and around the world.
Activate Your Brand.
Inspire More Meaningful Connections.
Whether you’re evolving your brand, engaging your teams, or expanding across markets, we’re ready to help you take the next step with confidence.
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