Streamlining Medical Display Production for Abbott
The Challenge
The client was relying on four different suppliers to produce various components of the display. To simplify the process and improve execution, BIG was brought in to manage the project from start to finish.
- Strict Accuracy: Requiring an anatomically correct spine model and an accurate, realistic depiction of the actual medical device.
- Brand Alignment: Ensuring the display perfectly captured Abbott's brand and messaging while incorporating a QR code to direct users to the MYPATH APP.
- Budget Optimization: Delivering superior quality while meeting strict budgetary expectations.
The Solution
BIG completely replaced the multi-supplier model by providing a comprehensive end-to-end solution. Our team took full ownership of all material sourcing and custom manufacturing. To guarantee timely execution and streamline the final assembly, we utilized our in-house fulfillment team to carefully construct each unit prior to final fulfillment.
Project Timeline
120 Days Start to Finish
Impact
custom display units produced
fragmented suppliers replaced by a single strategic partner
streamlined in-house assembly process
The Result
By consolidating sourcing, manufacturing, assembly, and fulfillment under BIG, Abbott reduced complexity, improved product quality, lowered costs, and achieved greater consistency across all 1,000 display units. The result was a simpler process, a stronger final product, and a more efficient program overall.
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