Creating a Personalized Nike Experience for Best Buy
The Challenge
The client wanted to reward top performers with a premium gift that felt exclusive, memorable, and worthy of the achievement while ensuring a flawless experience for every recipient.
- Brand Integration: Creating custom Nike footwear that seamlessly blended the identities of both Best Buy and Geek Squad into a cohesive design.
- Personalized Selection: Giving each winner the ability to choose from multiple custom shoe designs through an online ordering platform prior to the event.
- Complex Logistics: Managing customization, size collection, manufacturing, labeling, kitting, and event distribution for 700 individual recipients.
The Solution
BIG designed six custom Nike sneaker options inspired by the Best Buy and Geek Squad brands. Through a dedicated online platform, each winner selected their preferred style and size, while BIG managed manufacturing, kitting, shipping, and on-site distribution.
Project Timeline
85 Days Start to Finish
Impact
contest winners rewarded
unique Nike shoe designs
iconic brands represented
The Result
BIG delivered a highly personalized gifting experience for 700 contest winners while ensuring flawless event execution. The custom sneakers generated excitement well beyond the event, with recipients proudly sharing their shoes across social media and creating meaningful brand engagement.
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