Bringing Company Values to Life Through Custom Recognition Awards

Buffalo Wild Wings
Buffalo Wild Wings operates thousands of restaurants across North America and has partnered with BIG for more than 5 years on brand merchandise and employee engagement initiatives. As a large franchise organization, employee recognition plays an important role in reinforcing company culture and celebrating team members who exemplify company values.

The Challenge

Buffalo Wild Wings wanted a unique way to recognize employees who consistently demonstrated the company’s core values. The award needed to feel authentic to the brand, memorable for recipients, and scalable across a large restaurant organization.

Key objectives included:

  • Creating a meaningful value-based recognition program
  • Designing a custom award employees would be proud to display
  • Managing costs and inventory across multiple years
  • Ensuring awards were readily available when recognition opportunities occurred

The Solution

Working closely with Buffalo Wild Wings stakeholders, BIG helped develop a custom wooden tap handle recognition set inspired by the restaurant experience. Each of the five tap handles represented a different company value, bringing the company’s core values to life through a tangible recognition award.

BIG managed the entire process, including concept development, supplier sourcing, prototyping, production, inventory management, and fulfillment. BIG manages inventory and fulfillment to help stabilize pricing, reduce lead times, and ensure awards are available when recognition opportunities arise.

Our Solutions

Project Timeline

3 Months

Impact
0

complete recognition sets distributed annually

0

custom tap handles produced and fulfilled annually

1 +

years of strategic partnership

The Result

BIG helped Buffalo Wild Wings transform its core values into a meaningful recognition experience. The custom tap handle awards have become a recognition tradition that reinforces company culture, celebrates employees who embody the brand’s values, and creates a lasting symbol of appreciation. By turning company values into something tangible, the program helps strengthen employee engagement and foster a culture of recognition across the organization.

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