Turning Cargill's Chick Days into a High-Converting Retail Event
The Challenge
- Ineffective Displays: Existing promotional materials blended into the background and failed to actively capture shopper attention.
- Purchase Conversion: Cargill needed a simple way to connect in-store engagement directly to product information and ordering.
- Inconsistent Execution: Delivering a consistent brand experience across more than 1,200 unique store locations required a highly organized and scalable fulfillment strategy.
The Solution
BIG partnered with Cargill to develop a fully integrated point-of-purchase campaign designed to engage shoppers and drive action. Custom displays featuring QR codes connected customers directly to product information and ordering opportunities. To support a successful rollout, BIG managed the kitting and fulfillment of tailored display packages built specifically for each store footprint. We also created an internal photo contest that encouraged retail teams to actively participate, driving enthusiasm and execution at the store level.
Project timeline
5 months start to finish
impact
distinct store locations kitted and fulfilled
turnkey rollout achieved for easy store-level execution
The Result
By combining eye-catching retail displays, digital engagement, and a highly coordinated fulfillment strategy, BIG helped transform Chick Days from a seasonal promotion into a scalable retail activation. The program increased shopper engagement, improved product visibility, and created a direct path from in-store interaction to product purchase across more than 1,200 retail locations.
“BIG has been an outstanding partner to our team. They consistently deliver reliable, high-quality support while actively looking for ways to improve processes, create efficiencies, and make our day-to-day work easier. Their team is highly responsive, proactive, and collaborative. They listen carefully to feedback, flag potential issues before they become problems, and continuously evolve their approach to better support our business and our sales teams. Beyond strong operational execution, they bring a true partnership mindset and a willingness to innovate alongside us. Even while driving meaningful improvements, Business Impact Group maintains exceptional day-to-day service and support. They feel like an extension of our internal team, and the level of care, accountability, and professionalism they provide truly sets them apart.”
– Customer Marketing Specialist
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