A Smarter Tradeshow Engagement Strategy for Cargill
The Challenge
Cargill was looking for a highly effective way to drive key buyers directly to their tradeshow booth.
- Rethinking the Giveaway: The initial request centered around a boring promotional item. BIG challenged the status quo and worked with the client to develop a more strategic approach that would drive meaningful engagement with key buyers.
- Budget Optimization: The client needed to push boundaries and achieve exceptional results without exhausting their budget for a single event.
The Solution
BIG developed a creative pre-show engagement campaign designed to drive booth traffic from targeted buyers. Our team created a custom branded mailer containing only the lid of a YETI tumbler and shipped it to prospects before the tradeshow. Recipients were instructed to visit the Cargill booth to redeem the remainder of their gift, creating a compelling reason to engage with the brand. BIG managed the design, kitting, fulfillment, and execution of the entire campaign.
Project Timeline
6 weeks Start to Finish
Impact
Engagement Rate
Yeti Tumblers Distributed
The Result
The campaign generated a 100% redemption rate, successfully converting every recipient into a booth visitor. By creating a direct path from outreach to engagement, Cargill was able to connect with key decision-makers, maximize the value of its tradeshow investment, and create meaningful conversations with targeted buyers.
Activate Your Brand.
Inspire More Meaningful Connections.
Whether you’re evolving your brand, engaging your teams, or expanding across markets, we’re ready to help you take the next step with confidence.
"*" indicates required fields