Powering the Cargill Retail Network
The Challenge
- Network Complexity: Supporting approximately 445 users across 45 distinct user groups and 3,000 points of distribution.
- Inventory Management: Maintaining a dynamic product assortment while closely monitoring inventory levels to keep offerings fresh, relevant, and on brand.
- Operational Scale: Delivering a sustainable, scalable solution that integrates seamlessly with key enterprise technologies and supports long-term operational efficiency.
The Solution
BIG developed a fully integrated company store platform featuring both in-stock and on-demand products to create a modern retail-like shopping experience. Our team manages inventory planning, sourcing, kitting, fulfillment, and ongoing assortment optimization, while dedicated account management and advanced reporting provide real-time visibility into inventory levels, program performance, and user activity.
Impact
in annual savings
SKUs managed across branded merchandise and print
shipments processed weekly
point-of-sale kits distributed annually
The Result
Today, BIG serves as an extension of the Cargill team, managing a scalable company store ecosystem that supports thousands of locations, streamlines operations, reduces costs, and delivers a consistent brand experience across the Cargill Feed Retailer Network.
“After working with BIG for close to 10 years, I feel convicted in saying that the customer service and quality of work executed by the cross functional teams at BIG is simply unparalleled. Whether a small one-off print project for one retail location – or a large scale, bulk production project that spans the entire Cargill US territory – BIG approaches each project with the type of professionalism and constant communication that instills confidence to all at Cargill – that top quality products and service will be delivered on time and will exceed expectations. Their correspondence style is timely and proactive. And the personalities of all BIG team members makes working with them not only successful, but fun! I appreciate that BIG is a one-stop shop for so many different marketing mediums. I look forward to working with the great people at BIG for many more years to come!”
– Jessi Lohman, Channel Lead – Animal Health & Nutrition
“Business Impact Group has been an outstanding partner to our team. They consistently deliver reliable, high-quality support while actively looking for ways to improve processes, create efficiencies, and make our day-to-day work easier. Their team is highly responsive, proactive, and collaborative. They listen carefully to feedback, flag potential issues before they become problems, and continuously evolve their approach to better support our business and our sales teams. Beyond strong operational execution, they bring a true partnership mindset and a willingness to innovate alongside us. Even while driving meaningful improvements, Business Impact Group maintains exceptional day-to-day service and support. They feel like an extension of our internal team, and the level of care, accountability, and professionalism they provide truly sets them apart.”
– Patty Young, Customer Marketing Specialist
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