Turning a Milestone Jacket into a Personal Message of Appreciation
The Challenge
Key objectives included:
- Creating a personalized recognition experience tied to the employee’s one-year anniversary
- Maintaining a personal connection between leadership and frontline employees
- Delivering an award that felt meaningful and memorable
- Providing an easy ordering process for local restaurant managers
The Solution
BIG developed a custom anniversary apparel program centered around an exclusive one-year milestone jacket. To honor the CEO’s commitment to maintaining a personal connection with employees, a personalized message was incorporated into the inside of every jacket, transforming a simple apparel item into a meaningful expression of appreciation.
To simplify program administration, BIG built a dedicated online ordering portal that allows restaurant managers to order the appropriate sizes for eligible employees. BIG manages inventory across multiple jacket styles and fulfills orders monthly to ensure awards arrive ahead of each employee’s anniversary, allowing managers to personally present the recognition item.
Project Timeline
30 Days
Impact
custom anniversary jackets shipped since 2023
distinct jacket styles available
The Result
By combining premium apparel with a personalized message from leadership, Cooper’s Hawk created a meaningful recognition experience for restaurant employees. The program helps reinforce company culture, strengthen employee connections, and celebrate important milestones in a memorable and personal way. The streamlined ordering and fulfillment process also makes it easy for managers to recognize team members consistently across the organization.
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