Streamlining Promotional Rollouts for Dunn Brothers Coffee
The Challenge
Key objectives included:
- Store Variability: Different store footprints required unique signage sizes, quantities, and placement strategies.
- Execution Accuracy: Ensuring every location received the correct materials for its specific layout and promotional needs.
- Ongoing Campaign Support: Managing multiple LTOs and seasonal promotions throughout the year while maintaining consistency across the entire network.
The Solution
BIG partnered with the Dunn Brothers marketing team to evaluate each store footprint and identify the most effective placement for promotional materials. Together, the teams documented key marketing zones and developed location-specific signage plans for every store.
Using detailed store profiles, BIG produces, kits, and distributes customized promotional materials tailored to each location. This ensures every store receives the right materials, in the right quantities and sizes, while simplifying the execution of seasonal promotions and Limited Time Offers.
Length of Partnership
Over 7 years
Impact
Corporate and franchise locations supported
Years of Partnership
Customized signage plans for every store footprint
Repeatable process for LTOs and seasonal campaigns
Consistent brand execution across the entire network
The Result
By creating a standardized rollout process, BIG helped Dunn Brothers streamline promotional execution across its entire store network. Marketing campaigns can now be launched more efficiently, with greater consistency and fewer operational challenges at the store level.
The repeatable system ensures every location receives the appropriate materials for its footprint, improving brand consistency, reducing complexity, and allowing the marketing team to focus on strategy rather than logistics. More than seven years later, BIG continues to serve as a trusted extension of the Dunn Brothers marketing team.
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