Making Jack Link’s a Holiday Hit at Bass Pro Shops
The Challenge
The client wanted to test consumer response to their branded products within a highly competitive retail environment.
- Retail Readiness: Ensuring the product was fully prepared for store shelves with proper packaging, hang tags, barcodes, and tamper-proof seals.
- Budget Constraints: Executing a premium product design while adhering to a very tight budget.
- Strategic Pricing: Developing an appealing holiday gift bundle designed to retail at exactly $29.99.
The Solution
BIG designed highly customized tumblers tailored specifically to the Bass Pro Shops demographic. To create the ultimate holiday gift, our team managed the detailed kitting process to meticulously pack each tumbler with Jack Link’s Beef Jerky. We handled every aspect of retail readiness to ensure the final product integrated seamlessly into the retail environment.
Project Timeline
180 Days Start to Finish
Impact
total units sold
sell-through achieved in just 9 weeks
second order secured from Bass Pro Shops
The Result
BIG’s creative product design and flawless execution transformed a test concept into a massive retail success. The swift sell-out of the initial inventory proved the strength of the branded merchandise and directly led Bass Pro Shops to place a much larger second order featuring an expanded product mix.
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