Turning Birthdays into Meaningful Moments for Jackson
The Challenge
- Meaningful Personalization: Ensuring every gift felt thoughtful and authentic despite being part of an automated program.
- Operational Efficiency: Creating a scalable process capable of managing thousands of annual shipments without requiring ongoing manual coordination.
The Solution
BIG partnered with Jackson to develop a highly automated client recognition program that combines personalization with operational efficiency. Each package included a personalized birthday card featuring both the recipient’s and sender’s names, along with two YOLO Decadent Gourmet Cookies, all presented in a custom gift box.
Jackson provides an annual recipient list, and BIG manages the rest. Through automated data management, kitting, fulfillment, and biweekly shipping cycles, the program ensures every client receives a thoughtful birthday gift at the right time without creating additional work for Jackson’s team.
Project Timeline
6 weeks for full program launch
Impact
packages delivered annually
personalized kits shipped per month
managed fulfillment program
Personalized
client outreach delivered at scale
The Result
BIG transformed a manual customer touchpoint into a fully managed relationship-building program. By automating the entire process, Jackson’s wholesalers can consistently recognize clients on their birthdays without tracking dates, coordinating gifts, or managing fulfillment. The program creates meaningful moments throughout the year, strengthens client relationships, and ensures no birthday goes overlooked.
“The feedback has been overwhelmingly positive. Everyone loves the presentation, and the cookies were described as delicious! It’s a simple yet highly effective way to make people feel valued.”
– The Jackson Team
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