Driving Mobile App Adoption Through Custom Event Apparel

U.S. Bank
The Minnesota Vikings and U.S. Bank Stadium host professional football games, concerts, and large-scale events that attract millions of attendees each year. As a long-term partner, BIG provides branded merchandise solutions that support the unique operational and promotional needs of this premier sports and entertainment venue.

The Challenge

U.S. Bank Stadium wanted to increase visibility and adoption of a fan engagement mobile app during live events. To support this initiative, event staff needed to be highly visible and easily identifiable within large crowds, making it easier for attendees to ask questions, receive assistance, and engage with promotional activities.

Key objectives included:

  • Creating a highly visible apparel solution for event staff
  • Developing a unique concept that aligned with the Minnesota Vikings brand
  • Ensuring garments were comfortable and functional for long event days
  • Delivering a custom solution that fit within budget requirements

The Solution

BIG worked with the stadium team to develop a custom “Where’s Waldo” inspired concept using bold purple and white stripes that aligned with the Minnesota Vikings brand. Rather than relying on standard catalog apparel, BIG partnered directly with overseas manufacturing partners to develop fully custom jackets and button-down shirts from the ground up.

By managing the entire design and production process, BIG delivered a distinctive apparel program that maximized visibility, incorporated stadium branding, and provided event staff with a comfortable and professional uniform for game days and special events.

Our Solutions
Impact
0 %

Custom Performance Apparel

1 million +

football fans reached at U.S. Bank Stadium from 2020–2026

Delivered Under Budget

Achieved a fully custom design solution that previous vendors were unable to produce

The Result

BIG developed a custom apparel solution that helped solve a real operational challenge for the stadium team. The distinctive garments made event staff instantly recognizable, helping attendees quickly identify team members who could answer questions and promote the stadium’s mobile app. More than five years after launch, the apparel continues to support fan engagement initiatives and remains a recognizable part of the game-day experience.

Quotation mark
“BIG was the first partner to truly understand our vision and bring it to life. The final jackets and shirts were exactly what we imagined, highly visible, on-brand, and incredibly effective for our in-stadium activations.”
– Minnesota Vikings / U.S. Bank Stadium Team

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