Increasing Guest Engagement Through a Modern Rewards Experience
The Challenge
- System Integration: Connecting new engagement technology with the casino’s existing infrastructure and loyalty program.
- Driving Loyalty: Creating a rewards experience that encouraged repeat visits and ongoing participation.
- Financial Optimization: Maximizing the value of the rewards budget without compromising the guest experience.
The Solution
BIG launched a branded digital rewards platform integrated directly into the existing Mystic Lake loyalty program. Automated data connections allow guest information to flow seamlessly into the platform, creating a streamlined experience where participants can easily view and redeem rewards.
To support long-term program success, BIG also implemented a customized financial model designed to align with the property’s operational and engagement goals.
Project Timeline
60 Days
Impact
increase in guests earning rewards year over year
increase in guest redemption and participation
implementation from kickoff to launch
Seamless integration with existing loyalty systems
Expanded rewards program launched in 2026
The Result
The enhanced loyalty experience increased guest participation, improved reward redemption rates, and created a stronger connection between guests and the Mystic Lake brand. The platform provided a scalable foundation for future program growth while helping the organization maximize the effectiveness of its rewards investment.
The success of the program led Mystic Lake to expand guest reward opportunities and continue investing in the platform as a key component of its overall loyalty strategy.
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