Securing Key Prospect Booth Traffic for NutriSource

NutriSource
NutriSource has partnered with BIG for several years to elevate its branded merchandise and customer engagement programs. As a trusted strategic partner, BIG supports a variety of initiatives designed to strengthen customer relationships and drive brand awareness. This particular project focused on increasing engagement with key buyers ahead of Global Pet Expo.

The Challenge

NutriSource wanted to maximize the value of Global Pet Expo by creating meaningful interactions with key buyers before the event even began. The goal wasn’t simply to increase booth traffic. It was to equip the sales team with a memorable and effective way to strengthen relationships with their highest-value prospects.
  • Relationship Building: Creating a memorable touchpoint with key buyers ahead of the event.
  • Sales Enablement: Providing the sales team with a unique tool to open conversations and schedule meetings.
  • Tradeshow ROI: Ensuring time and resources invested in the event translated into meaningful prospect engagement.

The Solution

BIG developed a custom engagement campaign designed specifically for NutriSource’s sales organization. Our team created and assembled 250 branded gift kits featuring the lid of a YETI tumbler and shipped them directly to sales representatives for personal delivery to targeted prospects. Each package included a call to action inviting recipients to visit the NutriSource booth to claim the remainder of their gift, giving the sales team a natural reason to reconnect with key buyers before the show. 

Our Solutions
NutriSource

Project Timeline

6 Weeks Start to Finish

Impact
0

custom kits produced and shipped

0 %

of targeted key buyers visited the booth

The Result

The campaign provided NutriSource’s sales team with a highly effective prospecting tool that generated conversations before the tradeshow even began. By combining personal outreach with a creative redemption experience, the program strengthened relationships with key buyers and helped ensure meaningful engagement throughout the event.

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