Indian Motorcycles branded clock

Creating Brand Advocates Through Personalized Owner Kits

Polaris & Indian Motorcycle
More than a decade ago, Polaris turned to BIG to help bring a highly personalized new-owner experience to life for Indian Motorcycle. What began as a single strategic kitting project evolved into a long-term partnership spanning branded merchandise, fulfillment, strategic kitting, customer engagement, and e-commerce solutions across the Polaris portfolio.

The Challenge

As Indian Motorcycle reintroduced and rebuilt its brand presence, the company wanted to create a memorable ownership experience that would differentiate it from competitors like Harley-Davidson. The goal was not simply to welcome new owners, but to create excitement, build loyalty, and turn customers into passionate advocates for the brand.
  • Brand Differentiation: Creating a premium ownership experience that reinforced the unique heritage and positioning of Indian Motorcycle.
  • Extreme Personalization: Matching gift components, customer information, and vehicle-specific details to each individual owner and motorcycle.
  • Rapid Delivery: Ensuring personalized kits reached new owners within two weeks of vehicle purchase.
  • Complex Distribution: Coordinating fulfillment across more than 1,800 dealerships throughout the United States and Canada.

The Solution

BIG designed and executed a highly personalized owner welcome program that celebrated each customer’s unique purchase and strengthened their connection to the brand. Every kit featured premium packaging, a personalized welcome message, membership materials, a Certificate of Ownership customized with the owner’s name and VIN, and a custom replica gas tank clock modeled from an actual Indian Motorcycle gas tank CAD file and color matched to the owner’s motorcycle.

To support the program at scale, BIG developed automated workflows that ensured every kit was accurately personalized, assembled, and delivered quickly regardless of dealership location.

Our Solutions
Indian Motorcycle kit and print collateral

Project Timeline

100 Days Start to Finish

Impact
0 +

personalized owner kits delivered annually

0 %

program accuracy rate

Under

$ 0

total cost per kit, including shipping

The Result

The program transformed a standard welcome package into a memorable ownership experience that helped create passionate brand advocates for Indian Motorcycle. Owners frequently shared their personalized kits across social media, enthusiast forums, and rider communities, generating additional brand visibility and excitement. The success of the program established BIG as a trusted Polaris partner and ultimately expanded into owner engagement initiatives supporting more than 500,000 personalized kits annually across the broader Polaris portfolio.

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