Reducing Print Costs Without Compromise for Renewal by Andersen

Renewal by Andersen
Renewal by Andersen is one of the nation’s leading window and door replacement companies. Their Beauty Catalog serves as a flagship marketing piece and plays a critical role in driving consumer engagement and reinforcing the premium nature of the brand. Distributed nationwide, the catalog reaches homeowners at a significant scale and represents a substantial annual print investment.

The Challenge

Renewal by Andersen wanted to reduce production costs associated with its flagship Beauty Catalog without impacting quality, response rates, or overall brand perception.
  • Production Scale: Managing print runs of approximately 100,000 catalogs every six months.
  • Brand Integrity: Maintaining the premium look and feel expected from a J.D. Power award-winning brand.
  • Cost Efficiency: Identifying meaningful savings opportunities without sacrificing performance.

The Solution

BIG’s Estimating and Production teams conducted a detailed analysis of the catalog’s specifications to identify cost-saving opportunities. By slightly adjusting the finished dimensions from 9″ x 12″ to 8.75″ x 11.5″ and optimizing paper selections, BIG was able to significantly reduce production costs while preserving the overall appearance and effectiveness of the piece. Through our production expertise and Preferred Supplier Network (PSN), BIG managed the print manufacturing process and quality control to ensure the final product met Renewal by Andersen’s exact brand standards.

Our Solutions
Renewal by Andersen print materials
Impact
0 %

contest winners rewarded

0

minimum cost savings achieved per run

0

compromise to brand presentation and print quality

The Result

BIG helped Renewal by Andersen reduce the cost of one of its largest recurring marketing investments without compromising quality or brand perception. The program continues to deliver meaningful savings on every print run while maintaining the premium look and feel expected from one of the industry’s leading brands.

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