Smarter Print Production for Sherwin-Williams

Sherwin-Williams
Sherwin-Williams partnered with BIG to support its Paint Academy program, a training initiative used by associates in Lowe’s stores nationwide. At the center of the program is a reference binder that serves as an essential product knowledge and training resource at the paint desk.

The Challenge

Sherwin-Williams needed to reduce production costs while also improving the durability of a critical training tool used daily in Lowe’s stores nationwide.
  • Daily Retail Use: Existing materials were prone to ripping, staining, paint spills, and general wear, reducing the lifespan and effectiveness of the training resource.
  • Cost Reduction: The client needed to lower production costs without sacrificing performance or durability.
  • Brand Standards: Any changes had to maintain the professional appearance and quality expected of the Sherwin-Williams brand.
  • National Deployment: The solution needed to perform consistently across thousands of associates and Lowe’s locations throughout the country.

The Solution

BIG worked closely with the Sherwin-Williams team to evaluate how the binders were being used in the field and identify opportunities for improvement. After reviewing the challenges associates faced with pages that were easily damaged by paint, moisture, and daily handling, our print production team recommended a durable synthetic substrate that looked and felt like paper but offered significantly greater resistance to tearing, staining, and liquids.

The new material provided a longer-lasting solution for a demanding retail environment while maintaining the professional appearance and usability required for training. BIG also optimized sourcing and production methods to further reduce overall program costs.

Our Solutions

Project Timeline

8 Weeks Start to Finish

Impact
0 +

in annual production savings

0 %

waterproof and tear resistant synthetic substrate implemented

Supporting training initiatives

Supporting training initiatives in Lowe's stores nationwide

The Result

Sherwin-Williams received a more durable and cost effective training solution designed specifically for the realities of a retail paint environment. The updated binders better withstood paint spills, moisture, and daily wear while reducing annual program costs and maintaining brand standards.

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