Delivering 8,000 Custom Volunteer Kits for Super Bowl LII
The Challenge
Key objectives included:
- Developing a fully custom backpack from the ground up
- Incorporating practical features to support volunteer activities during the event
- Creating a premium appreciation package volunteers would value long after the event concluded
- Producing and distributing 8,000 complete kits on a strict timeline and within budget
Delivering 8,000 Custom Volunteer Kits for Super Bowl LII
The Challenge
Key objectives included:
- Developing a fully custom backpack from the ground up
- Incorporating practical features to support volunteer activities during the event
- Creating a premium appreciation package volunteers would value long after the event concluded
- Producing and distributing 8,000 complete kits on a strict timeline and within budget
The Solution
BIG partnered closely with the Host Committee to develop a custom volunteer backpack designed specifically for Super Bowl LII. Multiple rounds of design, prototyping, and product development were completed to ensure the final backpack met both aesthetic and functional requirements.
The finished backpack included reflective safety elements, an integrated tumbler holder, and a dedicated credential attachment area to support volunteers throughout game-week operations.
Once production was complete, BIG managed the sourcing, assembly, and kitting of every package. Each backpack was packed with additional branded items, including a commemorative challenge coin, playing cards, and a custom tumbler, creating a premium volunteer appreciation experience.
Project Timeline
6 Months
Impact
BIG was selected by the Super Bowl Host Committee and NFL to execute the volunteer appreciation program
custom volunteer kits manufactured, assembled, and distributed
individual kit components sourced, managed, and packaged
from concept and product development to final distribution
The Result
BIG successfully delivered a large-scale custom manufacturing and kitting program for one of the world’s most visible sporting events. The volunteer kits provided practical tools that supported event operations while creating a memorable recognition experience for the 8,000 volunteers who helped bring Super Bowl LII to life. Through custom product development, sourcing, kitting, and logistics management, BIG delivered the program on time, on budget, and at scale.
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