Turning Onboarding into a Meaningful Brand Experience

Valspar
Valspar, part of the Sherwin-Williams portfolio, is a leading paint and coatings brand with a dedicated Lowe’s Business Unit that supports retail operations across the United States. BIG has partnered with the Valspar Lowe’s Business Unit since 2023 to support branded merchandise and employee engagement initiatives.

The Challenge

Valspar wanted to create a more meaningful onboarding experience for newly hired field representatives. Because employees spend much of their time traveling and supporting retail locations, the client needed a welcome kit that delivered genuine value rather than a collection of traditional promotional products.

Key objectives included:

  • Creating a memorable onboarding experience where no standardized program previously existed
  • Selecting useful products that employees would use regularly in the field
  • Delivering a premium presentation that reflected the Valspar brand
  • Building a scalable solution that could support future growth

The Solution

BIG partnered with Valspar to develop a custom onboarding program designed specifically for field representatives. Rather than filling the kit with disposable giveaway items, the program focused on practical, high-quality products selected to support employees in their day-to-day roles.

To elevate the experience, BIG designed custom packaging that transformed the welcome kit into a premium brand experience. Every detail, from product selection to presentation, was carefully considered to create a memorable first impression while reinforcing the company’s commitment to its employees.

To support long-term scalability, BIG integrated the program into a dedicated online ordering platform, allowing managers to easily request kits for new hires. BIG manages inventory, kitting, and fulfillment, ensuring a consistent onboarding experience across the organization.

Our Solutions

Project Timeline

5 Weeks

Impact
0

custom onboarding kits produced and distributed for the initial rollout

Scalable Program

Ongoing fulfillment and support for new hires nationwide

The Result

By transforming a previously overlooked touchpoint into a meaningful brand experience, BIG helped Valspar create a stronger connection with employees from day one. The combination of thoughtful packaging and practical products ensures new hires feel welcomed, valued, and equipped for success. At the same time, the streamlined ordering and fulfillment process provides leadership with a scalable way to deliver a consistent onboarding experience across their national field organization.

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