Objective
Increase Q3 off road vehicle unit sales
Solution/Result
BIG ran a contest incentivizing employees to sell ORV units for a three month period. The contest consisted of an automated tiered point structure for each vehicle sold, a daily drawing winner, and an ongoing communication campaign to encourage dealers to get involved!
Polaris had a 6.8% increase in sales from the previous year’s drive time. With a 59.5% email campaign open rate and 94% site login rate, Polaris Sales Hub statistics show that users not only navigate to the site for information, but track their sales behavior to earn points and reach new goals.